About Us


The “I am a CFP® Pro” campaign is brought to you by CFP Board Center for Financial Planning.

According to research conducted by CFP Board, 40% of Americans now work with financial advisors, compared to 28% in 2010, reflecting the increasing demand for personal financial advice.

The American public is increasingly diverse, and so is the public’s need for competent and ethical financial planning.

Yet, the financial planning workforce is aging and shrinking and does not currently represent the diverse population it serves.

The Center seeks to create a more diverse and sustainable financial planning profession so that every American has access to competent and ethical financial planning advice.

The Center brings together CFP® professionals, firms large and small, educators, researchers and experts to address shared challenges and create a pipeline of diverse, qualified financial planners to serve the public.

More about the Center and its initiatives can be found at www.CenterforFinancialPlanning.org.

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